Best Overall Public Relations Effort for the Past Year, to be awarded to an individual, organization, or state association.
Winner - Alabama Association of Nurse Anesthetists
The Alabama Association of Nurse Anesthetists (ALANA) set out to create a positive image of nurse anesthetists for the state and to promote the profession to the public and the state membership. While facing challenges such as pain management and struggles for reimbursement with a major third party payor, ALANA tried to identify ways to help the public learn more about the nurse anesthesia profession. They consulted with and hired a professional public relations specialist, Bill O'Connor of Results, Inc. The results of the campaign included a video promoting Alabama nurse anesthetists, an editorial article, visits to and from legislators including a proclamation from the governor for National Nurse Anesthetists Week, public service announcements on the radio, and coordinating a visit from a legislator to a CRNA-only hospital. Also, a Top 5 list of consumer groups in Alabama has been identified and a second video, this one 30 seconds long, is in the works. It will be shown to these groups and also used as a television public service announcement. Finally ALANA held a contest with the membership to see who could come up with a key phrase for the association, with the winner receiving an iPad. The winning key phrase, which will be incorporated with the ALANA logo on the second video, was "Because your anesthesia experience is our priority: Rich in history, never compromising, prepared for the future."
Best Public Relations Effort by a Small State Association
Winner - Maine Association of Nurse Anesthetists
The objectives of the Maine Association of Nurse Anesthetists were to increase public recognition of nurse anesthetists while educating the citizens of Maine and to augment the efforts of the state government relations committee. The following goals were successfully implemented:
- A large population of the state and northeast region were targeted to learn about the role of nurse anesthetists.
- Public service education was provided through blood pressure screenings and the distribution of educational materials to Maine residents, especially in the eastern region.
- Materials were disseminated to state representatives regarding demographics and the public service of nurse anesthtists in Maine.
Best Promotional Effort for National Nurse Anesthetists Week, to be awarded to an individual, organization, or state association
Winner - Pennsylvania Association of Nurse Anesthetists
With the objectives of communicating to the public the long history of nurse anesthetists administering safe and high-quality anesthetics and promoting nurse anesthetist practice in Pennsylvania, the Pennsylvania Association of Nurse Anesthetists (PANA) employed three strategies to accomplish its goals.
First, a statewide billboard campaign featured 12 billboards displayed in the Pittsburgh, Philadelphia and Harrisburg metro areas during National Nurse Anesthetists Week 2012. Locations were strategically selected to maximize exposure in high-volume commuter areas of each city. Second, the PECO Crowne Lights Program displayed the following text for 24 hours on the outside lighting display of the PECO building in Philadelphia on January 23, 2012: "Nurse Anesthetist Week! CRNAs: Safe and quality anesthesia since 1877!" Finally, the highly successful statewide food drive and public relations initiative conducted in 2011 was repeated this year. PANA supplied 200 reusable grocery bags to each nurse anesthesia program in Pennsylvania, and the programs participated in various community outreach activities to support local statewide agencies and communicate the role and value of nurse anesthetists to state residents.
Best Public Relations Effort, by an individual, small group, organization or company not affiliated with a state association
Winner - Hospital of Saint Raphael School of Nurse Anesthesia
During National Nurse Anesthetists Week, the students at the Hospital of Saint Raphael School of Nurse Anesthesia focused on educating people on how to become a Certified Registered Nurse Anesthetist (CRNA), and also discussing and presenting what the role of a CRNA is and how the job function affects the various units within the hospital system. The main goal was to educate hospital staff and facilitate awareness of the CRNA presence. An additional goal was to educate the public and explain the CRNA role in patient care when patients are receiving anesthesia. Through the use of the various promotional materials supplied by the AANA, these goals were achieved.
AANA wishes to thank the other entrants for participating in the
Public Relations Recognition Awards competition
Whitney Bateman, CRNA; Holly Hart, CRNA; Cynthia Runnells, CRNA
Paula Belson, CRNA (Children's Hospital, Los Angeles)
California Association of Nurse Anesthetists
Chester Crozer Medical Center/Villanova University School of Nurse Anesthesia
Duke University Hospital
Illinois Association of Nurse Anesthetists
Mike MacKinnon, CRNA, MSN
Maryland Association of Nurse Anesthetists
Missouri Association of Nurse Anesthetists
New York State Association of Nurse Anesthetists
South Carolina Association of Nurse Anesthetists
South Dakota Association of Nurse Anesthetists/Sanford Health Hospital
Tennessee Association of Nurse Anesthetists
University of Pennsylvania Nurse Anesthesia Program
University of Texas at Houston (UT Health), School of Nursing, Nurse Anesthesia Program
Richard Wilson, CRNA, MNA
Wisconsin Association of Nurse Anesthetists