Best Overall Public Relations Effort for the Past Year
Winner – Oregon Association of Nurse Anesthetists
The Oregon Association of Nurse Anesthetists (ORANA) created a public relations video, with contributions and coordination from Tiffany Bui, CRNA, and Christy Cowgill, CRNA. As ORANA was celebrating its 75th anniversary, a large event was planned in conjunction with the Fall CEU meeting. Tiffany and Christy developed a plan to set up a side room with the videographer to interview current ORANA members, past ORANA presidents, key stakeholders (invited guests) such as Board of Nursing members, legislators and public members. They amassed more than two hours of video, which was then revised and edited to create the video. The video was then placed on the ORANA website and posted on You Tube. The ORANA website included a video evaluation, and feedback was used to improve the video and message, and the video was re-posted.
Best Promotional Effort for National Nurse Anesthetists Week
Winner - Pennsylvania Association of Nurse Anesthetists
The Pennsylvania Association of Nurse Anesthetists (PANA) sponsored a successful statewide public relations initiative and food drive. Approximately 203 students from 11 nurse anesthesia programs throughout Pennsylvania participated in various community activities and supported various statewide agencies to assist local neighbors and communicate to Pennsylvania residents the role and value of nurse anesthetists. PANA supplied 397 PANA-embossed t-shirts to identify volunteers and provided 2,805 PANA-embossed resuable grocery bangs, which were distributed to clinical sites, volunteers and volunteer agencies to identify nurse anesthesia and the PANA. CRNAs, student registered nurse anesthetists, and program administrators interacted with members of the public outside grocery stores in shifts over one week. They encouraged shoppers to text a donation to food banks or donate food items. Other programs served at shelters, donated money and clothing, and others displayed mannequins and demonstrated intubations at clinical sites during National Nurse Anesthetists Week 2011. The volunteers took these opportunities to distribute AANA Public Relations materials, PANA-embossed reusable grocery bags, and explain the role and value of nurse anesthetists in Pennsylvania. Volunteers wore nurse anesthesia program identification and t-shirts with the PANA logo.
Best Public Relations Effort by an Individual, Small Group, Organization, or Company Not Affiliated with a State Association
Winner – Crozer Chester Medical Center/Villanova University Nurse Anesthesia Program
In celebration of National Nurse Anesthestists Week 2011, the Pennsylvania Association of Nurse Anesthetists (PANA) Public Relations Committee, chaired by Crozer Chester Medical Center/Villanova University Nurse Anesthesia Program's Associate Program Director, Jodie Szlachta, CRNA, PhD, sponsored a successful public relations initiative and food drive in support of Philabundance, a local food pantry. Thirty-five student nurse anesthetists and three administrators from Crozer Chester Medical Center participated in the initiative and food drive. Student nurse anesthetists solicited food and monetary donations at 10 sites, including both grocery stores and clinical sites. Students interacted with members of the public outside grocery stores in shifts over one week and encouraged shoppers to text a donation to Philabundance or to donate food items. The student nurse anesthetists took the opportunity to distribute AANA public relations materials, PANA-embossed resuable grocery bags, and explain the role of nurse anesthetists in Pennsylvania. Students work Villanova hats to identify the Villanova University Nurse Anesthesia Program, and t-shirts with the PANA logo. The Crozer Chester Medical Center/Villanova University Nurse Anesthesia Program was able to donate 1,900 pounds of food in multiple carloads to Philabundance food pantry, as well as $100 in monetary donations. Philabundance serves low-income residents at risk of hunger and malnutrition, of which 23 percent are children and 16 percent are senior citizens. The students were energized by this experience, being able to advocate for the hungry and promote nurse anesthesia as a vibrant profession within nursing at many locations to many local residents within the community.
AANA extends its thanks and appreciation to all who submitted entries for these awards.