Public Relations Recognition Awards-2009 Entries

Winning Entries

 

Best Overall Public Relations Effort for the Past Year
(to be awarded to an individual, organization, or state association)
Winner – Missouri Association of Nurse Anesthetists
 
The Missouri Association of Nurse Anesthetists (MoANA)'s goal for this PR effort was to inform Missourians about CRNAs and the high quality of anesthesia services they provide for patients. The objective was to find ways to cost effectively reach the citizens of Missouri. The first campaign involved setting up advertising in movie theaters across Missouri. An animated ad ran before movie trailers in theaters in the cities of Kansas City, St. Louis, and Columbia. The campaign resulted in a significant increase in traffic (32 percent) to MoANA's website (EverHadGas.com, which explains what a CRNA is and what their qualifications are, then contrasts them with those of anesthesiologist assistants).
 
The group also traveled to the state capitol and attended Lobby Day. CRNAs, along with student nurse anesthetists, broke into groups and visited individual members of the legislature. They handed out literature, and talked about who CRNAs are and how they are the sole providers of anesthesia in rural areas of Missouri. MoANA does this every year, but it was especially important in 2009 as there was a high percentage of freshman members in the state's House and Senate. MoANA also set up a display table in the rotunda of the Capitol building. Medication cards and other informative literature about CRNAs were handed out.

 

Best Public Relations Effort by a Small State Association
Winner – Rhode Island Association of Nurse Anesthetists
 
Rhode Island Monthly, May 2009The Rhode Island Association of Nurse Anesthetist (RIANA)'s objective was to educate and create awareness of who CRNAs are and which role they play in patient care. They also wanted to thank their fellow physicians for providing great patient care. RIANA's PR campaign secured an advertisement in Rhode Island Monthly magazine which targets more than 100,000 educated and influential subscribers. The magazine also is sold on magazine stands throughout Rhode Island and Massachusetts. The May issue of the magazine is the "Top Docs for Women" issue, which recognizes the top physician specialists for women in Rhode Island. RIANA determined this would be the best fit to create awareness and educate the public about who CRNAs are and which role they have in patient care. RIANA placed a full-page black and white advertisement in the May issue, and received daily recognition from physicians, peers, and community residents who came across the magazine in their doctor offices, newsstands, and hair salons.

 

Best Promotional Effort for National Nurse Anesthetists Week
(to be awarded to an individual, organization, or state association)
Winner – Kansas Association of Nurse Anesthetists
 
The objectives of the Kansas Association of Nurse Anesthetists were twofold: to thank the CRNAs who provide their patients with quality care every day; and to ensure that Kansas legislators understood the importance of independent CRNA practice to their constituents. The first was accomplished by disseminating recycled grocery bags inscribed with "Nurse Anesthetists are going green. Over 100 years of quality care." The inscription is viewed each time the bag is used, allowing KANA to reach a larger audience as well as to thank CRNAs for their hard work.
 
The second was accomplished by visiting the state capitol. Students put together a presentation that was given to the Health and Human Services committee, reminding the committee of the vital role nurse anesthetists play in the Kansas health system. At the completion of the student presentation, the members of the committee were given a calendar that the KANA Public Relations committee had put together featuring photos of different CRNAs across Kansas performing different types of anesthetic techniques. Captions spoke to the quality, cost effective, evidence-based care CRNAs provide, as well as the number of constituents who would have gone without coverage had it not been for an independent CRNA. The calendars were also distributed to other representatives during meetings that KANA members and students set up for that day. The calendars were well received, and each month the legislators are reminded that CRNAs play a critical role within the state.

 

Best PR Effort by an Individual, Small Group, Organization,
or Company Not Affiliated with a State Association
Winner – Thomas Jefferson University Class of 2009
 
The Thomas Jefferson University Class of 2009 held a "CRNA Career Fair 2009 and Nurse Anesthetists Week Celebration." The goal of the event was to create a celebration during National Nurse Anesthetists Week that allowed for CRNA job searching while also providing information about the profession. A subsequent outcome of the event was the ability to raise funds, a portion of which was donated to the diversity forum.

 


 

AANA wishes to thank the other entrants for participating in the
Public Relations Recognition Awards competition.

 

  • Florida Association of Nurse Anesthetists
  • Terrebone General Medical Center
  • Scott and White Medical Center
  • Wisconsin Association of Nurse Anesthetists
  • Pennsylvania Association of Nurse Anesthetists
  • North Carolina Association of Nurse Anesthetists
  • Barry University
  • Don Boyd, CRNA
  • Dean Health System/St. Mary's Hospital Anesthesia Department
  • Jay Horowitz, CRNA


Recognition Awards